We create, launch and optimize your ad campaigns on Facebooks, Google Adwords, Linkedin, Twitter, Instagram, Pinterest, Youtube and other digital channels
Facebook ads, Google Adwords, Linkedin ads, Twitter ads, Instagram ads, Pinterest ads, Youtube ads, etc. These are just different digital channels. Display, search, video, voice advertising – it's just the form of communication in these different channels.
We see that marketers and some agencies like to over-complicate everything and introduce new traffic sources or channels with really fancy words and give them very specific names, so no one from the non-marketing industry (and even from it) can understand what it means, but at least it sounds very smart and futuristic.
But in reality, a new form of advertising means there is a new channel where you can reach people and there are some forms of how you can deliver your message to these people through that channel.
Everything else about digital advertising is just fancy words saying the same things.
Sure, all channels have different rules, limitations, and features, but all of them give you the same result – they drive traffic to your business. We are not saying targeted traffic because ad networks don't care about it, but they give you the tools that help you filter out just the right audiences you are targeting. Some channels, with the help of big data and artificial intelligence (AI) solutions, do it amazingly; some of them are just at the beginning of this AI race. Since 2006 we have tested and worked with almost every possible digital advertising channel and ad form on the planet.