Digital Business Development
Intelligent Online Advertising
Helping Experts, Authors & Thought Leaders to
build, test, grow & scale expertise business online
What we do
Digital Marketing Strategy & Execution
We help companies, experts, authors and mentors create effective and long-term Digital Marketing Strategies and funnels. From market research, to planning, marketing team building and consulting.
For selected projects we also provide full strategy execution services.
Digital Business Consultations
You are different, unique, and consume information in different ways. Your business is unique. Every business is at a different stage of growth, has a different financial situation or ability to act quickly, different human resources, etc.
We adapt our expertise and knowledge to the personal needs of the client.
Facebook, Google, Linkedin, Twitter, Instagram, Pinterest, Youtube, etc. These are just different digital channels. Display, search, video, voice, etc. advertising are just the form of communication in these ad channels. We spent almost a decade creating ad campaigns strategies and ad creative, as well as running and optimizing ad campaigns for various industries in almost all possible ad networks.
We have been personally involved as co-founders in three businesses where video production was one of the key elements. We are happy that video is one of the forms without which nobody can imagine the internet. We do video projects pre-production, directing, post-production and distribution.
Online Courses Creation
A unique info product is a combination of the expert’s knowledge, market research, best-practice educational methodology, production quality, pricing, and platforms.
We help to build online courses, from course branding and video production to the final working product and course hosting and even full digital marketing strategy on how the course will be delivered to your prospects.
This is the most important stage of the process that most course creators don’t think about.
In this stage, you should create the full project blueprint – the plan – and later just follow it.
First, you need to decide who course customers are. Who will you help? Usually, it’s done Vice-versa: first product, then looking at how to help the customer. If you are not solving the problem your customers have, no one will care about your course.
Name your course so your customers can identify what problem it solves or what dream it helps to achieve.
Next, prepare the structure for your course. How many modules will you have to prepare? How many lessons will each module contain? What is the overall duration of the course? The goal here is not to have 40 hours of “amazing content.” It’s better to have 2-3 hours of really consumable content that delivers results to your ideal client.
The next thing to decide on is a branding and preparing all the possible templates you will need for your project. We can’t stress how important this step is in the whole process… If it is done wrong, you can spend up to six additional months in your post-production process. We are talking about these templates: presentation files, downloadable document files, video graphic templates, transitions, lower-thirds, logo animations, lesson intros and outros, and music options.
Prepare all downloadable files (at least the list of the files you want to prepare).
Do a course lesson video shooting test – as many times as possible before going into the real production stage. The first videos will not be the best ones, but you need to see it yourself and experience it. Better to do it with someone who understands what the end result should look like and who can help you to go through this process.
If you plan to shoot not only the video course but also the marketing material for an online course, you should prepare all of it in advance, too.
Next, prepare every minute of the shooting day schedule. That's where your video shooting tests will be used in practice. You will know how much time you need for each lesson, plus have in mind that you need to take at least 2.5x more time than your lesson, just in case you need to do a few takes of that scene.
Location scouting is also an important part of the process. Before going to shoot your videos, go to the location and check it. All ambient sound can cause big issues in post-production. The premises should be totally soundproof. Check the depth of the room and the background. Even take the cameras with you and shoot a few angles to decide in advance what angle you will use for the production date. What natural light sources are there? What additional things do you need to bring on the production day for your scene setup?.
Prepare your video project structure: folders and files in advance. You should lack only the raw material of the content.
Prepare all video, audio, and lighting equipment lists in advance. Make a list of the video shooting day team.
Think about your image on the camera: clothes and style.
Now you will be ready for your production day(s).
At this stage, you basically prepare the raw material of the end product. The most important thing here is to get a good quality image, sound, lighting, and content.
Don’t forget to have simple make-up so your face isn’t shiny.
If you plan to include your presentation screen in your end product, you need to record your screen, too. Shoot the course with at least two cameras from different angles.
Smile during the shoot! Try to control your intonation, how you speak. Step into the shoes of your listener. Be more entertaining. Nobody wants to listen to a boring speech. Explain, give examples and tell stories that involve people more in your content and make your content unique.
Do short introductions before every shot you take. Use the film clapper and mark each scene before shooting the take. Have notes during the shoot, as this will save tons of time for editors later. If some takes were not useful, note them.
Pause every 1.5-2 hours of shooting.
This part of the process is a bit technical. Video and audio editing. Content reviews. Color grading. Caption preparation. Putting all parts together for the end product. If all pre-production was done right in the first part, and all raw materials were prepared without glitches (and if video and audio were captured correctly), there should be no problems assembling everything quickly and delivering it to your online course-hosting system.
The final stage of product development is careful beta testing and feedback from real-world audiences.
- Does the product produce the results it promises?
- How can it be improved?
- How might marketing be adjusted to more closely suit the audience?
Ebooks, audiobooks, digital products, online courses, digital education classes, workshops, membership portals, podcasts, games, virtual reality applications, software, mobile apps, and any valuable information is just a form of digital info product. You can make a huge impact and earn money using any form of digital goods. We help experts to help as many people as possible online.
We consult on almost every digital business aspect or can connect to someone from our network who can help you. We have practical experience with digital projects from strategic side to the full execution of projects.
We help experts, authors and thought leaders convert their knowledge to self sustainable, self scalable business based on your expertise and our experience. We coach you through the full process, so you can easier build your business.
Funnels, business processes, strategy maps - you name it. The goal here is to build for you strong and vital digital business strategy, based on your business model and goals. Put every piece of the puzzle on one map.
Video ads, company introduction, company/product stories, funnel videos, online classes, onboarding processes, podcasts, webinars, etc. We help you with all your business media production from A to Z.
Need a simple website like this one and a hosting plan to store your files on internet, get emails and control your business online?
We have all needed solution to make your business accessible online.
We believe in synergies and teams. When right people meet to achieve something unordinary - the magic happens. The last decade we were actively involved in development of few tech startups. Need experienced for co-founders?
About INTERNET IDEAS
INTERNET IDEAS LTD is a Digital Business Development Partner and agency of intelligent online advertising that specializes in the development and implementation of non-standard online advertising campaigns and projects.
We help customers find your business on the internet in a simple and easy manner.
We gain our expertise since 2000 in the design,
development and promotion of online projects and businesses.
INTERNET IDEAS LTD
Company code: 6951230
VAT No: GB443757278
85 Great Portland Street, London, W1W 7LT, United Kingdom
Phone: +44 7780 973 926